Frequently Asked Questions (FAQ)

In some circumstances, image licensing fees apply and they are calculated on a case-to-case basis.

Contact me to discuss your photography needs and how licensing might impact pricing.

• What if none of the quotes/photo shoot options fit me?

  Simply fill in this contact form, include as many details as you can about your project, and let’s take it from there.

• I am not a UK based brand/person. Can we still work together?

  Absolutely! I work with brands from all over the world, and you can either send the products here, or we could make travel arrangements together. I am happy either way!

• My photo shoot requires very niche specific props and styling. Can you outsource them?

  Of course! One of my services is prop sourcing and styling. The extent of it varies according to product niche, styling needs or budget. I work closely with you on the project, and while I can source the props and make styling decisions, ultimately we work together to bring your vision to life.

• Do you offer pricing plans?

  It is something I could consider, on a case-to case basis, but generally, not. However, I am happy to tailor my services to the budget available, when possible.

I am always a message away, ready to o answer these, and any answers you might have. Get in touch now and let’s find out how we could work together!

Image licensing:

1. What is Image Licensing?

Every project includes a base level of digital usage so you can confidently share your new imagery online. Additional licensing is available depending on how broadly you intend to use the work.

SOCIAL + WEB LICENCE

(Included in The Essentials Edit – Tier 1)

This licence is designed for small-scale usage and is ideal for brands needing a limited refresh.

It covers:
✔ Social media posts & stories
✔ Your brand website
✔ Online menus

This licence is suitable for small updates and focused content needs.
It does not include wider digital marketing, advertising or third-party use.

STANDARD COMMERCIAL DIGITAL LICENCE

(Included in all higher tiers)

This licence supports a broader digital presence and is ideal for brands building out content across multiple online touchpoints.

You may use your images for:
✔ Your website
✔ All social media platforms
✔ Email newsletters
✔ Organic (non-paid) digital marketing
✔ Digital brochures or PDFs
✔ Online listings (menus, booking platforms, product listings)
✔ Press/editorial features about your business

This licence is non-transferable — meaning the imagery is licensed to your business only and cannot be used by partners, suppliers, PR agencies, or other brands without an extended licence.

EXTENDED COMMERCIAL LICENSING

(Available as an add-on)

If your images will appear in paid campaigns, print materials, packaging or be shared with partner brands, you will require extended licensing. This ensures proper usage rights for larger-scale visibility and distribution.

Extended licensing covers:
✔ Paid advertising (Meta Ads, Google Ads, boosted posts, sponsored content)
✔ Print advertising (magazines, brochures, menus, catalogues)
✔ Product packaging & labels
✔ Out-of-home media (billboards, posters, signage, displays)
✔ PR, third-party or partner brand usage
✔ National or global brand campaigns
✔ Retail or hospitality group usage
✔ Long-term or exclusive rights

Licensing fees are based on:
• Reach (local, national, global)
• Duration (3 months, 6 months, 1 year, etc.)
• Media types (digital, print, OOH)
• Number of brands using the images
• Exclusivity (industry or regional exclusivity)

WHY LICENSING MATTERS

Licensing ensures your imagery is protected and used appropriately for its scale.
It keeps usage fair, transparent and aligned with industry standards while preserving the value of the photography you invest in.

WHAT ARE THE RISKS OF USING UNLICENSED IMAGES??

Using unlicensed or improperly licensed images can lead to legal consequences, including fines, lawsuits, and the removal of the infringing content. It can also damage your brand’s reputation.

How Can I Ensure Compliance with Image Licensing?

• Keep Records: Maintain records of all licenses and permissions for images used.

• Review Usage Rights: Regularly review the usage rights and renew licenses if necessary.

• Educate Your Team: Ensure that everyone involved in content creation understands image licensing rules.