Magic of I: A Visual Journey into 2025
Planner & Calendar Launch — Styled, Shot, and Brought to Life
This gallery showcases the visual campaign I created for Magic of I’s 2025 Planner and Wall Calendar. Working from their provided mood board, shot list, and prop guidelines, I curated and sourced additional props to complement the vision — including selecting items from my studio inventory and styling-specific pieces like black candles and a crystal ball. While the concept was developed collaboratively, I executed the shoots independently, styling and arranging each scene on set, photographing, filming, and editing the final assets. The result is a cohesive and aligned suite of visuals that reflect the brand’s ethereal tone and the founder’s creative direction. (Video assets are part of this delivery and will be added soon.)
The ‘Hero’ shots
Lifestyle & product in use
Product in the wild
To honor the soul of the Magic of I brand, I took the 2025 Planner and Wall Calendar beyond the studio and into natural environments that resonate with the products' origins, intention, and celestial storytelling.
These on-location scenes ground the products in real-world magic — evoking the cycles, elements, and rituals that inspired their creation. Each setting was chosen to mirror the brand’s cosmic roots and dreamlike aesthetic, deepening the emotional connection between object, place, and purpose.
Flatlays
Details & Close-ups
Supporting visuals
Alongside the core campaign imagery, I created a suite of supporting visuals designed for flexible use across platforms — including social media posts, text overlays, video covers, and digital marketing assets. These images offer breathing space within the campaign while maintaining the brand’s tone: soft, intentional, and visually aligned. From textured close-ups to ambient compositions, each visual supports the story while giving the brand room to speak across various formats.
f this campaign sparked something in you — a sense of care, calm, or connection — and you're ready to launch your own product with the same intention, I’d love to collaborate. I offer full-scope creative direction, photography, and video for brands that value beauty, ritual, and meaningful detail.
Let’s shape a visual world together!